I'm Steph,

owner and founder of  La Chida

I’m Steph, the face behind La Chida! I wanted to take a moment to reintroduce myself and share a bit about mi historia.

 

I’m a proud first-generation Mexican American — my mom is from CDMX, and my dad is from Guadalajara. I’m the youngest of 4, and I grew up inspired by my parents’ hustle running their restaurant. From a young age, they taught me the meaning of hard work. 

 

I’m also a mamá and wife — married for 11 years to my amazing esposo, with a 10-year-old son and a 4-year-old baby girl. I started this business as a way to stay home with my kids while still doing something that I love.

 

I’ve always been super crafty and creative — I began my small biz journey with paper crafts like invitations and party decor. Poco a poco, I found my true passion: creating items that share nuestra cultura and pop culture.  I’m a proud 200%er — 100% Mexicana y 100% Americana — proud of both sides. DE AQUI Y DE ALLÁ !! Growing up, I never quite knew where I fit in, but now I celebrate both sides, and that’s what I want to share through my shirts, tumblers, and stickers, and of course, through my Spanglish, porque así hablo todos los días! 

 

I officially licensed my business as May Xcarete LLC in 2021, but that name never felt 100% right — it didn’t represent the brand I’ve grown to become. So, I changed it to La Chida, because cuando ves una camiseta cool, you say, “¡Esa playera está bien chida!”  That’s my goal for all my products — to hear “¡Mira, qué chido!” when you see them!

 

Gracias for all the support, not just by buying, but by sharing my page, coming to pop-ups, and interacting with my posts.  ​

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Follow my journey on social media

IG - @shoplachida

Tik Tok - @shoplachida